Responsible AI: Powering a Sustainable Future with ESG

Powering a Sustainable Future In today's world, two major forces are shaping the future: Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG) considerations. While AI holds immense potential for progress in finance and banking, it's crucial to develop and use it [...]

Larger accounts and deals for B2B businesses

What tactics should you focus on if you want to change your portfolio from small companies to larger ones? Apart from the key and basic activities, like: Content marketing Social media marketing Paid advertising SEO Email marketing Partnerships the focus should be [...]

2024-02-24T17:55:23+00:00November 16th, 2023|Categories: Business Growth, Operational Excellence|Tags: , , , |

ABM – Account Based Marketing

Account Based Marketing (ABM) is a targeted marketing strategy that focuses on specific, high-value accounts rather than a broad audience. The goal of ABM is to create personalized, tailored campaigns for specific accounts in order to generate more qualified leads and ultimately drive [...]

2024-02-24T17:55:48+00:00January 29th, 2023|Categories: Business Growth, Operational Excellence|Tags: , , |
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