Pole Position on Sustainability: Formula 1 Races Towards ESG Goals (2024) Formula 1 (F1), the pinnacle of motorsport, has long been associated with roaring engines, high speeds, and daredevil drivers. On the surface, it might seem like F1 cars are simply going [...]
Powering a Sustainable Future In today's world, two major forces are shaping the future: Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG) considerations. While AI holds immense potential for progress in finance and banking, it's crucial to develop and use it [...]
Theories and the Rise of Sapiens Why we crave Bad News and how it connects to Sustainability? Yuval Noah Harari's "Sapiens - A Brief History of Humankind" introduces two compelling (but possibly complementary) theories about human evolution, shedding light on our social and [...]
Rosie the Robot: A Blast from the Future (With a Mind of Her Own?) Have you ever dreamt of having a robot maid who whisks away dust bunnies and cooks futuristic meals (questionable protein packs aside)? Well, buckle up, because Rosie the [...]
Attending MWC 2024 in Barcelona was a fantastic experience. The energy, the innovation, the sheer volume of cutting-edge tech on display – it was truly a privilege to be part of it all. However, as representatives of a sustainable innovation strategy company, there [...]
Sustainable Innovation in FMCG Food Products is a necessity these days. Our plates are piled high with delicious challenges. Consumers crave convenient, tasty food, but the planet groans under the weight of unsustainable practices. Luckily, food innovators are whipping up a recipe for [...]
What tactics should you focus on if you want to change your portfolio from small companies to larger ones? Apart from the key and basic activities, like: Content marketing Social media marketing Paid advertising SEO Email marketing Partnerships the focus should be [...]
Artificial Intelligence (AI) has been transforming various industries, and the software as a service (SaaS) industry is no exception. In 2023, AI continues to revolutionize the SaaS industry by providing innovative solutions and automating repetitive tasks. In this article, we will explore [...]
Account Based Marketing (ABM) is a targeted marketing strategy that focuses on specific, high-value accounts rather than a broad audience. The goal of ABM is to create personalized, tailored campaigns for specific accounts in order to generate more qualified leads and ultimately drive [...]
Why does every start-up need a CRM? Because a CRM system can help a startup to improve customer engagement, increase sales, streamline operations, enhance collaboration, and gain insights. And all of these things are vital for the growth and success of the startup. [...]
Ecommerce sales worldwide are projected to grow at a compound annual growth rate (CAGR) of 15.5% from 2020 to 2024. In 2020, eCommerce sales worldwide reached $3.9 trillion and it's expected to reach $6.5 trillion in 2024. The reports also predict that eCommerce [...]
Outbound strategy vs. Inbound Outbound strategy refers to the methods and tactics used by a business to reach out to potential customers and generate leads. Unlike inbound marketing, which focuses on attracting customers to your business through content and search engine optimization, [...]
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