About Anna Lopez

Tech-savvy Manager, Innovation Strategist and Marketing Expert with over 15 years of experience in global B2B and B2C companies across various industries. Known as innovation driver and customer-centric visionary leader with a hands-on approach and start-up mindset. Passionate about Sustainability and AI.

Responsible AI: Powering a Sustainable Future with ESG

Powering a Sustainable Future In today's world, two major forces are shaping the future: Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG) considerations. While AI holds immense potential for progress in finance and banking, it's crucial to develop and use it [...]

Why we crave Bad News, why it won’t change, and how it connects to Sustainability

Theories and the Rise of Sapiens Why we crave Bad News and how it connects to Sustainability? Yuval Noah Harari's "Sapiens - A Brief History of Humankind" introduces two compelling (but possibly complementary) theories about human evolution, shedding light on our social and [...]

2024-03-15T11:02:34+00:00March 15th, 2024|Categories: Society, Sustainability|Tags: , , |

Rosie the Robot, Rosie the Riveter, and the Future of AI on International Women’s Day

Rosie the Robot: A Blast from the Future (With a Mind of Her Own?) Have you ever dreamt of having a robot maid who whisks away dust bunnies and cooks futuristic meals (questionable protein packs aside)? Well, buckle up, because Rosie the [...]

2024-03-08T16:17:05+00:00March 8th, 2024|Categories: AI, Innovation|Tags: , |

MWC 2024: Reflections with a Focus on Sustainability

Attending MWC 2024 in Barcelona was a fantastic experience. The energy, the innovation, the sheer volume of cutting-edge tech on display – it was truly a privilege to be part of it all. However, as representatives of a sustainable innovation strategy company, there [...]

2024-03-04T12:21:28+00:00March 4th, 2024|Categories: AI, Green Tech, Innovation, Product Development, Sustainability|Tags: , , , , , |

Sustainable Innovation in FMCG Food Products

Sustainable Innovation in FMCG Food Products is a necessity these days. Our plates are piled high with delicious challenges. Consumers crave convenient, tasty food, but the planet groans under the weight of unsustainable practices. Luckily, food innovators are whipping up a recipe for [...]

2024-02-25T16:23:26+00:00February 24th, 2024|Categories: Innovation, Product Development, Sustainability|Tags: , |

Larger accounts and deals for B2B businesses

What tactics should you focus on if you want to change your portfolio from small companies to larger ones? Apart from the key and basic activities, like: Content marketing Social media marketing Paid advertising SEO Email marketing Partnerships the focus should be [...]

2024-02-24T17:55:23+00:00November 16th, 2023|Categories: Business Growth, Operational Excellence|Tags: , , , |

How SaaS could gain from AI

Artificial Intelligence (AI) has been transforming various industries, and the software as a service (SaaS) industry is no exception. In 2023, AI continues to revolutionize the SaaS industry by providing innovative solutions and automating repetitive tasks. In this article, we will explore [...]

2024-02-24T17:55:35+00:00February 4th, 2023|Categories: Business Growth, Innovation|Tags: , , |

ABM – Account Based Marketing

Account Based Marketing (ABM) is a targeted marketing strategy that focuses on specific, high-value accounts rather than a broad audience. The goal of ABM is to create personalized, tailored campaigns for specific accounts in order to generate more qualified leads and ultimately drive [...]

2024-02-24T17:55:48+00:00January 29th, 2023|Categories: Business Growth, Operational Excellence|Tags: , , |

Key eCommerce challenges for 2023/2024

Ecommerce sales worldwide are projected to grow at a compound annual growth rate (CAGR) of 15.5% from 2020 to 2024. In 2020, eCommerce sales worldwide reached $3.9 trillion and it's expected to reach $6.5 trillion in 2024. The reports also predict that eCommerce [...]

2024-02-24T17:56:21+00:00January 28th, 2023|Categories: Business Growth|Tags: , , , , |

Outbound strategy

Outbound strategy vs. Inbound Outbound strategy refers to the methods and tactics used by a business to reach out to potential customers and generate leads. Unlike inbound marketing, which focuses on attracting customers to your business through content and search engine optimization, [...]

2024-02-24T17:56:48+00:00January 27th, 2023|Categories: Business Growth|Tags: , |